I first came across UK-based Unmade through Susie Bubble's in-depth coverage and was immediately struck by the company's innovative model of integrating technology and design that allows customer participation and waste reduction at the same time. Unmade may be the first true "fashion startup" that responds to our contemporary technological ethos.
The company's smart graphic branding that embraces colors ultimately pushed me over the edge from the side of an intrigued spectator. I'm a believer and will be avidly following Unmade's journey as it cracks a hole in the fashion industry's closed and inert operations.
More of my collaboration with Unmade here.
Pumps // Paul Andrew for J.Crew.
Photography // Emma McAlary